MSG: Your trusted partner for reliable data and technology partner
MSG combines advanced research technology, trusted data infrastructure, and operational expertise to help organizations reach the right respondents with accuracy, transparency, and confidence.
A Partner Focused on Your Success
At Marketing Systems Group (MSG), we believe high-quality research starts with high-quality data. For more than 35 years, we’ve equipped researchers, organizations, and institutions with the tools, frames, and technology they need to reach the right audiences, collect accurate information, and make decisions they can stand behind.
30+
Years of Experience
Decades of expertise in delivering reliable sampling and research solutions across industries.
10K+
Studies Supported
From academic research to large-scale national studies, we’ve powered projects that demand accuracy.
500+
Organizations Served
Trusted by government agencies, universities, and global enterprises worldwide.
Driving the Future of Survey Research Through Innovation and Expertise
In 1987, when Dale Kulp and Gerard Holzbaur formed Marketing Systems Group, they wanted to build the kinds of innovative products, services and information solutions that they wanted to use themselves. Having a deep understanding for survey research led to the development of innovative products and services specifically for the survey research industry.
That remains the MSG vision and we continue to invest in people and technology. We continue to expand existing and develop new products, services, and solutions in anticipation for future needs of the survey research community. Our GENESYS product line offers industry-leading samples that provide the greatest representation and accuracy for improved data quality. ARCS® offers best-in-class panel management software to help you efficiently and profitably recruit, engage, retain, and survey your respondents. Our PRO-T-S® predictive dialing system improves data collection operations and interviewer productivity without sacrificing data quality.
Marketing Systems Group is headquartered in Horsham, PA, a suburb of Philadelphia.
From Data to Published Insight
Empower your research with representative samples and defensible methodologies designed to meet institutional and publication requirements.
Industry-Leading Sampling Solutions
From Address-Based Sampling (ABS) to Advanced Cell Frames (ACF) and US Consumer Graph, MSG delivers the gold-standard frames researchers rely on for representative, reliable data.
Technology That Simplifies Research
From panel management, to participant recruitment, we provide innovative research operations platforms that streamline workflows, improve participant engagement, and enhance research efficiency.
Data Enrichment & Intelligence
Our Consumer Graph, geocoding services, and demographic overlays give researchers the power to enrich raw data with valuable context — from household behaviors to geographic insights.
The Foundation Behind Better Research
MSG provides the tools and expertise to reduce bias, improve representativeness, and ensure your findings are accurate, reproducible, and impactful. Work with a trusted research partner whose methods, data quality, and processes stand up to scrutiny across journals, institutions, and funding bodies.
Trusted by Leading Organizations
Trusted by Leading Organizations
For decades, MSG has been the go-to partner for government agencies, academic institutions, research firms, and Fortune 500 companies.
Commitment to Quality & Ethics
Commitment to Quality & Ethics
We adhere to the highest industry standards, ensuring that every solution we deliver is accurate, secure, and ethically sound.
Expert Guidance Every Step of the Way
Expert Guidance Every Step of the Way
Our team isn’t just here to provide tools — we collaborate with you to design smarter samples, streamline operations, and solve complex research challenges.
A Team, You Can Rely On
Meet Our TeamAt MSG, our strength lies in the people who power every project. From sampling experts and data scientists to research strategists and operations specialists, our team brings deep industry knowledge and a shared commitment to quality. We work collaboratively to solve complex challenges, ensuring every study is executed with precision, integrity, and care. Behind every dataset is a team dedicated to helping you uncover insights that truly matter.
At MSG, our mission is simple: help organizations uncover insights that matter. By combining innovative products, data-driven expertise, and customer-first service, we give you the confidence to act on your research.
Meet Our Team