Connect with Real Audiences— Without Panel Limitations

Reach Respondents Where They Already Live Online—Without Sacrificing Quality.

As response rates decline and traditional panels struggle with coverage, fraud, and respondent fatigue, Digital Audience gives you a better path forward. Powered by MSG’s collaboration with EveryAnswer, this solution enables researchers to recruit participants directly from the websites, platforms, and digital environments people already use—rather than relying on closed, over-used panels. Unlike standard ad-tech optimized for sales, Digital Audience is purpose-built for research. Recruitment is individualized, privacy-preserving, and designed to support representation, rigor, and transparency—making projects possible that were once impractical or cost-prohibitive With unmatched coverage of U.S. businesses and advanced targeting capabilities, we ensure your sample reflects the realities of today’s dynamic commercial landscape. No guesswork. No outdated lists. Just reliable pathways to real business insights.