US Consumer Graph

The Identity Spine Powering Better Research

The most comprehensive identity and attribute spine for building accurate, representative, and insight-ready research audiences.

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Trusted by companies worldwide

wHY CHOOSE US Consumer Graph

From Data to Deeper Audience Understanding

High-quality research starts with high-quality audience data. MSG’s Consumer Graph consolidates demographic, geographic, lifestyle, behavioral, and voter-file attributes to give researchers a precise, unified understanding of U.S. individuals and households. Whether you’re designing a nationally representative study, building a custom sample frame, or strengthening your segmentation models, the Consumer Graph gives you the intelligence needed to reduce bias, reach hard-to-find groups, and improve the reliability of your results.

FEATURES

Everything You Need for Better Frames

Powerful tools and proven methods to help you reach the right audience, reduce bias, and improve research outcomes.

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/01

High-Fidelity Identity Spine

Deterministic and probabilistic matching ensures each individual is correctly linked across datasets, devices, and addresses.

/02

Rich Attribute Coverage

You can define clear eligibility criteria, improve stratification, and create samples that truly reflect your target population.

/03

Improved Representativeness

The Consumer Graph enables researchers to reach underrepresented groups, validate population characteristics, and benchmark studies against known attributes.

/04

Monthly Data Refresh

Your survey frames, panels, and modeling efforts stay aligned with a shifting population landscape.

/05

Advanced Modeling & Analytics

Researchers can expand insights beyond survey responses, strengthen modeling accuracy, and build more actionable insights.

/06

Privacy-Forward & Research-Safe

Academic and commercial researchers can rely on secure, ethical sourcing that aligns with IRB, client, and regulatory expectations.

industries

How Voter Frame Empowers your work

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Public Opinion & Policy Research

Design statistically sound samples and conduct voter surveys with confidence, knowing your frame

Campaign Planning & Voter Engagement

Identify, segment, and reach voters more effectively improving response rates and reducing wasted spend.

Turnout & Behavior Modeling

Use reliable voter attributes and geography to power predictive models.

Market & Consumer Research

Product feedback and innovation research, Customer satisfaction measurement.

Polling & Election Analysis

Support pre-election polling, exit studies, and post-election analysis with consistent, defensible voter data.

Academic & Policy Research

Enable rigorous, transparent research into voting behavior, demographics, and geographic trends.

why msg?

Why Marketing Systems Group (MSG)?

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Marketing Systems Group (MSG) is not just a data provider—we are a research infrastructure partner trusted by leading research organizations worldwide.

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Decades of expertise in survey methodology designed for accuracy, transparency, and defensibility.
Decades of expertise in survey methodology designed for accuracy, transparency, and defensibility.
Decades of expertise in survey methodology designed for accuracy, transparency, and defensibility.
Decades of expertise in survey methodology designed for accuracy, transparency, and defensibility.

FAQ

Question & Answers

Explore our tailored sampling frame solutions designed for accuracy, scale, and industry-specific needs

How does the Consumer Graph improve representativeness? 

It provides demographic, lifestyle, and behavioral attributes that help researchers define, stratify, and weight populations more accurately.

Can Consumer Graph support ABS, CATI, and online sample workflows? 

Yes. The identity spine can link across postal addresses, phone numbers, and digital identifiers.

What industries rely on this? 

Public policy, political research, academic institutions, commercial insights teams, and survey operations.

Can survey respondents be matched back to the graph? 

Yes—this enables deeper profiling, segmentation, and modeling.

How is data privacy handled? 

MSG uses strict privacy standards, compliant sourcing, and secure processing suitable for research environments and IRB guidelines.

Power your phone-based research with confidence.

Talk to MSG about a Random Digit Dialing sample designed for your study.

Testimonials

Real Results From Real Customers

"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"

John Doe

CEO

John Doe

CEO

"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"

John Doe

CEO

John Doe

CEO

"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"

John Doe

CEO

John Doe

CEO

News

Knowledge in Action

Whether you're launching a national ABS study, building a hybrid panel, or recruiting a niche population in a small geography, MSG provides:

Improving Data Accuracy in Large-Scale Studies

“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”

News — 7 min read

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Improving Data Accuracy in Large-Scale Studies

News - 7 min read

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