cellphone based samples

Reach real people. Anywhere. Reliably. At scale.

MSG’s Advanced Cellphone Sampling Frame (ACF) delivers high-coverage, continuously refreshed access to real mobile consumers—enabling statistically reliable, faster, and more inclusive research outcomes across geographies.

Cellphone Based Samples
Cellphone Based Samples

Trusted by companies worldwide

microsoft
loreal
EA sports
google
microsoft
loreal
EA sports
google
use cases

Where and How ACF are Used

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Public Opinion & Policy Research

Election polling and issue tracking, Policy impact studies, & Civic engagement analysis

Academic & Government Studies

Longitudinal research, Census supplementation, & Social science studies

Healthcare & Social Research

Population health surveys, Program evaluation, & Access and outcomes research

Market & Consumer Research

Product feedback and innovation research, Customer satisfaction measurement.

why msg?

Why Marketing Systems Group (MSG)?

Marketing Systems Group (MSG) is not just a data provider—we are a research infrastructure partner trusted by leading research organizations worldwide.

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FAQ

Question & Answers

Explore our tailored sampling frame solutions designed for accuracy, scale, and industry-specific needs

Yes. ACF is designed specifically to support probability-based research methodologies.

The frame is refreshed on a monthly schedule to account for number churn and market changes.

Absolutely. MSG works with you to align the sample design with your research objectives.

Yes. Our processes align with TCPA, GDPR, CCPA, and industry standards.

Yes. MSG supports seamless integration with common CATI and survey systems.

Testimonials

Real Results From Real Customers

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"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"

John Doe

CEO

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"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"

John Doe

CEO

logo

"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"

John Doe

CEO

News

Knowledge in Action

Whether you're launching a national ABS study, building a hybrid panel, or recruiting a niche population in a small geography, MSG provides: 

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