Public Opinion & Policy Research
Election polling and issue tracking, Policy impact studies, & Civic engagement analysis
MSG’s Advanced Cellphone Sampling Frame (ACF) delivers high-coverage, continuously refreshed access to real mobile consumers—enabling statistically reliable, faster, and more inclusive research outcomes across geographies.
Trusted by companies worldwide
Election polling and issue tracking, Policy impact studies, & Civic engagement analysis
Longitudinal research, Census supplementation, & Social science studies
Population health surveys, Program evaluation, & Access and outcomes research
Product feedback and innovation research, Customer satisfaction measurement.
Marketing Systems Group (MSG) is not just a data provider—we are a research infrastructure partner trusted by leading research organizations worldwide.



Explore our tailored sampling frame solutions designed for accuracy, scale, and industry-specific needs
Yes. ACF is designed specifically to support probability-based research methodologies.
The frame is refreshed on a monthly schedule to account for number churn and market changes.
Absolutely. MSG works with you to align the sample design with your research objectives.
Yes. Our processes align with TCPA, GDPR, CCPA, and industry standards.
Yes. MSG supports seamless integration with common CATI and survey systems.
"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"
John Doe
CEO
"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"
John Doe
CEO
"“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”"
John Doe
CEO
Whether you're launching a national ABS study, building a hybrid panel, or recruiting a niche population in a small geography, MSG provides:
Improving Data Accuracy in Large-Scale Studies
“MSG has been a reliable research partner for our multi-market studies. Their structured approach consistently delivers accurate, actionable insights”
News — 7 min read
News
Improving Data Accuracy in Large-Scale Studies
News - 7 min read
News
The Evolution of Address-Based Sampling
News - 7 min read
News
The Evolution of Address-Based Sampling
News - 7 min read
Blog
The Evolution of Address-Based Sampling
Blog - 7 min read
Blog
The Evolution of Address-Based Sampling
Blog - 7 min read
Blog
The Evolution of Address-Based Sampling
Blog - 7 min read
News
Improving Data Accuracy in Large-Scale Studies
News - 7 min read
News
The Evolution of Address-Based Sampling
News - 7 min read
News
The Evolution of Address-Based Sampling
News - 7 min read
Blog
The Evolution of Address-Based Sampling
Blog - 7 min read
Blog
The Evolution of Address-Based Sampling
Blog - 7 min read
Blog
The Evolution of Address-Based Sampling
Blog - 7 min read